My design pillars

Listen to your audience

Gain empathy via research will lead to the right decisions for the business and the customers

white board often

Save your pixel perfect skills for components, because It is crucial to get your ideas out in the hands of the customers so you can fail, learn and iterate fixing issues in a timely manner

Sketch more, digitize later

Sketch, sketch and more sketching for quicker iteration and more refinement prior to digitizing anything even when prototyping

respect best practices

We are all super-users at this point with over 98% of people using mobile devices daily so we all have learned what is standard, therefore innovate by solving problems for customers vs. design fancy UI’s

be willing to make the trade-offs

Making a list of work needed and qualifying the level of effort and scope will assist in making collaborative decisions that make sense

avoid too much customization

While it may seem boring, giving customers what they expect from their expensive Android, iOS device experience … this saves time later when scaling, fixing issues and updating the product

My Toolbox