mobile design Leader
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Steven Asher Rossan
Birthday 6/20 - GEMINI
DISC Assessment:
Right in the center on the S quadrant, closest to I (Supportive and Inspiring)
Hello and welcome!
About me: Married with two kids, living on California’s Central Coast (San Luis Obispo) since 2015. I moved here to lead a mobile app design team at Mindbody and stayed after leaving in 2019 because we love the area. I’ve worked remotely since COVID which has been surprisingly beneficial to a good work/life balance, making me more proficient with my . If you need help with mobile app design, consulting, or hardware design, contact me here or on LinkedIn.
Philosophizing
Prioritize what matters
Identify the few experiences that truly impact well-being and focus your time and energy there.
Remove or delegate low-value tasks and distractions to protect attention and presence.
Act kindly and reasonably
Design interactions that assume competence and good intent, both for yourself and others.
Choose responses and behaviors that reduce friction and harm while enabling productive outcomes.
Keep beliefs practical and testable
Treat ideas as tools: prefer those that can be tried, measured, and refined.
Use small experiments to validate assumptions before committing to bigger changes.
Accept the limits of our knowledge
Build systems and decisions that are robust to uncertainty and change; scalable.
Remain curious, update beliefs with new evidence, and be willing to undo choices when they no longer serve.
Principles in practice
Simplify routines to reduce decision fatigue: standardize where possible, customize where it matters.
Design spaces (digital and physical) that make good choices easy and default.
Use feedback loops: collect outcomes, reflect, and iterate quickly.
Prioritize relationships and context over rigid rules.
Outcome: live with clear priorities, practical beliefs, compassionate interactions, and resilient systems that acknowledge uncertainty. UX = UI + Content. Build new experiences in low fidelity and iterate. UI is design systems and their parts; these need accessible, reliable components and clear patterns to speed development. Fix software bottlenecks to grow the product. Don’t chase pixel-perfect layouts during early design reserve that for your component library and bake accessibility into components. Design is messy; obsessing over perfect details and documentation is usually costly and unnecessary.
View case studies here (Notion)