mobile design Leader

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Steven Asher Rossan
Birthday 6/20 - GEMINI

DISC Assessment:
Right in the center on the S quadrant, closest to I (Supportive and Inspiring)


Hello and welcome!

About me: Married with two kids, living on California’s Central Coast (San Luis Obispo) since 2015. I moved here to lead a mobile app design team at Mindbody and stayed after leaving in 2019 because we love the area. I’ve worked remotely since COVID which has been surprisingly beneficial to a good work/life balance, making me more proficient with my . If you need help with mobile app design, consulting, or hardware design, contact me here or on LinkedIn.

Philosophizing

Prioritize what matters

  • Identify the few experiences that truly impact well-being and focus your time and energy there.

  • Remove or delegate low-value tasks and distractions to protect attention and presence.

Act kindly and reasonably

  • Design interactions that assume competence and good intent, both for yourself and others.

  • Choose responses and behaviors that reduce friction and harm while enabling productive outcomes.

Keep beliefs practical and testable

  • Treat ideas as tools: prefer those that can be tried, measured, and refined.

  • Use small experiments to validate assumptions before committing to bigger changes.

Accept the limits of our knowledge

  • Build systems and decisions that are robust to uncertainty and change; scalable.

  • Remain curious, update beliefs with new evidence, and be willing to undo choices when they no longer serve.

Principles in practice

  • Simplify routines to reduce decision fatigue: standardize where possible, customize where it matters.

  • Design spaces (digital and physical) that make good choices easy and default.

  • Use feedback loops: collect outcomes, reflect, and iterate quickly.

  • Prioritize relationships and context over rigid rules.

Outcome: live with clear priorities, practical beliefs, compassionate interactions, and resilient systems that acknowledge uncertainty. UX = UI + Content. Build new experiences in low fidelity and iterate. UI is design systems and their parts; these need accessible, reliable components and clear patterns to speed development. Fix software bottlenecks to grow the product. Don’t chase pixel-perfect layouts during early design reserve that for your component library and bake accessibility into components. Design is messy; obsessing over perfect details and documentation is usually costly and unnecessary.
View case studies here (Notion)

Design pillars I live by

kind words